Beyond the Boat Shows

A woman with sunglasses stands smiling on a sleek, modern boat under a clear blue sky.

28 SEP 2026

Five events, five countries, one month on the move. But September was never just about the places we visited. It was about what happened once people stepped aboard.

From our home waters in the Netherlands to the harbors of Cannes, Newport, and Monaco, each stop offered a different view of Wajer. Some visitors met the boats for the first time on the dock. Others took the helm and got to know them out on the water.

Model yacht displayed in a glass case on a white stand with "WAJER" written on it, inside a sunlit room.

Home Waters

We started at HISWA te Water in Lelystad, not far from where every Wajer is built. The Wajer 38, 44 S, and 55 were together on the dock, giving visitors the chance to explore three models side by side.

A boat show invites you to slow down and look closely. Guests could move from one model to the next, take in the details, and imagine the different days each boat could make possible. It was a fitting start before the month carried us farther from home.

From the Dock to the Helm

In Cannes, we took the experience out of the harbor. While the yachting festival drew crowds to the docks, our private Rendez-Vous invited guests out onto the water.

With a selection of Wajers available each day, guests could try different models back-to-back and experience each one underway.

"At a boat show, people step aboard. At the helm, they understand. We want to give them both," says Juul Meulenkamp, Experiential Marketing Manager.

A sleek black motorboat speeds across the water, displaying a red, white, and blue flag, with a scenic backdrop of hills and coastal buildings.

A man in a black shirt decorates a dish with a yellow piping bag in a modern kitchen setting. Bowls of ingredients and a lemon are beside him.

The Scenic Route

At SOC Weekend in Costa Navarino, the thrill of the road carried onto the water. The weekend brought together owners and exceptional cars, while three Wajer cruises gave guests another way to explore the Greek coast.

The change of setting made for a different kind of drive. Guests could leave the roads behind, step aboard, and take in Costa Navarino from the water. The cruises brought the weekend’s sense of adventure to the water and gave guests time to enjoy the coast from a different perspective.

Two sleek cars parked near a beach at sunset, with a boat floating on the calm sea in the background.

Boats anchored near the shore at sunset with a blurred person lighting a candle in the foreground and a set table with glasses.

A Boat for Every Kind of Day

Across the Atlantic, we returned to the Newport International Boat Show with the Wajer 38, 55 HT, and 77. In a harbor with a yachting culture all its own, the three models showed just how differently a day on the water can unfold.

The agile 38 is ready for an afternoon out. The 55 HT makes it easy to stay longer, with a sliding roof that adapts as the weather changes. And the 77 has the space and comfort for a day trip that becomes a weekend away. Side by side, they gave visitors a feel for what each boat does best.

A white yacht cruises on a calm body of water near a tree-covered shore with houses. A bird soars in the blue sky above.

Two motorboats glide on the water near a large suspension bridge at sunset, with American flags on their sterns.

Among the superyachts

At the Monaco Yacht Show, guests stepped aboard the Wajer 44 HT and 55 HT or took the Wajer 55 out for a private sea trial. Across Port Hercule, more than 30 Wajers were on the move throughout the week, carrying guests between superyachts, hotels, and marinas.

Next stop: Fort Lauderdale

From October 28 through November 1, 2026, we’ll be at the Fort Lauderdale International Boat Show with the Wajer 55 HT, 44 HT, and 44 S. Step aboard at Hall of Fame Marina, Face Dock #20 (HOF FD20).

See you on the water.

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